Week 4

Reflection 

In the lecture this week we learnt how and why Business Intelligence is so crucial to organisations. This includes reacting to threats and opportunities, gather and analysing 'Big Data' so decisions will become much more better suited to the company therefore being more effective. The final reason why BI is so important is because it allows continuous planning of a company as it continuously analyses and monitors the company's processes so the results given by BI improves decision making across all levels of hierarchy and the company's business plans can have on going adjustments to allows be the most efficient.

We also went into depth about systems data bases, the advantages of a database and how to effectively manage them.

Teamwork 

Now we have the answers to our questions about JTI our group were able to start roughly planning the beginning of our presentation, including how we will introduce the business and the best way to describe the businesses problems with the information we have gathered.

One of the biggest problems the company is facing is the restrictions that the UK government have been placing on smoking since 2007. This majorly affecting the company's revenue as the governments aim is to discourage the public to smoke which in turn decreases sales of tobacco.

Our next priority for this project is finding possible solutions to pitch to the company, looking at the expected outcomes of each solution then determining which solution is the most suitable to JTI.